If you were thinking of building a castle in a hostile land, what would you build first? Most people I talk with would start with the moat or the walls for protection. Why is it that we don’t approach planning for our financial future the same way? All too often we put all our efforts into growing our wealth before giving thought to protecting what we have in the way of assets, income, and wealth. I turn the traditional financial planning model upside down so as to address protection needs first. If I can protect you from loss with some amount of certainty, that seems better than pursuing the possibility pot of gold at the end of a rainbow. Using various types of insurance for protection engages others to share your risk of loss.